I blend creative vision with strategy to design engaging digital experiences. I specialize in crafting intuitive User Interfaces (UI) and seamless User Experiences (UX) through visuals, interaction, and more informed by marketing goals to deliver real impact and results. Scroll down to see how these elements come together in my portfolio.
More about me
My journey into multimedia design wasn't exactly linear a childhood dream of working with animals took an unexpected turn, leading me to discover a deep passion for visual communication and digital creation.
Now, I thrive at the intersection of User Experience (UX), User Interface (UI), and Marketing strategy. I believe successful digital products don't just look good; they feel intuitive, meet user needs, and drive business results.
With a background spanning Graphic Design, Communication & Multimedia Design, and hands-on experience in web design, data visualization (particularly within Agriculture & Data at DCA Market Intelligence), and digital marketing analytics, giving me a holistic perspective for every project.
I love translating complex ideas and marketing goals into engaging, user-centered interfaces and compelling visual narratives using tools like the Adobe Suite, web technologies, and data analysis platforms.
Whether it's crafting a seamless user journey, designing a visually striking brand identity, or building a website that converts, my goal is always the same: to create digital experiences that connect, engage, and deliver measurable impact. I actively seek collaborations on stimulating projects.
Graduated January 2020
Bachelor in Communication Multimedia Design
Graduated June 2015
MBO 4 Graphic Design
Program Incomplete
MBO Niveau 3 Studies, Animal Care
Graduated June 2009
VMBO Kader, Animal Care
DCA Market Intelligence | Part-time
AWPlus | Freelance
WeBM Interface | Freelance
VWA | Fulltime
B2C Europe | Fulltime
YoungPWR | Freelance
Cycle Media | Intern 6 months
Worksprout | Intern & Fulltime
Imagoprinting | Intern 6 months
Application Builders | Intern 6 months
Tim Vrolijk, DCA Market IntelligenceBarbara has made a lasting impact through her creative vision, structured approach, and deep understanding of user experience. She took the lead in designing and producing all our visual assets, always ensuring they were not only visually strong but also aligned with our brand and goals.
What truly set Barbara apart was her ability to connect design with functionality. She redesigned key interface elements, supported a major visual overhaul with well-documented research and strategic UX input. Her structured documentation and thoughtful wireframes became a valuable foundation for future development.
Beyond design, Barbara's multimedia contributions stood out. She was closely involved in video and podcast production. Her all-round skill set allowed us to maintain high-quality output.
Barbara combines a sharp design eye with analytical thinking. Her ability to take initiative and deliver consistent, high-quality work, along with her cheerful and approachable nature, made her a highly valued member of the team.
David Coleman, formerly VC4ABarbara did an outstanding job refreshing VC4A's visual identity. She redesigned our logo with a modern, forward-looking feel while staying true to our brand's essence. Her work on our website and dashboard brought clarity, usability, and a clean, professional look that has significantly improved the user experience. Barbara's design instincts and eye for detail truly elevated our platform.
She was proactive, collaborative, and her keen eye for detail ensured high-quality results throughout the project.
Suzan Schouten, YoungPWRBarbara brought YoungPWR's brand to life with her creative vision and eye for detail. She designed visuals for our social media and designed a user-friendly website that perfectly reflects our identity. Her work on wireframes and prototypes helped shape both our online presence and user experience. Barbara combines creativity with strategic thinking a true asset to any team.
